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Today, a new chapter begins. Real Sociedad and Joma Sport, the club's new technical sponsor, are embarking on an exciting partnership, one rooted in the values and identity that have shaped both institutions across the years. An ambitious project with a clear shared vision.

And what better way to open this story than with the kit the players will wear into battle. Real Sociedad's new first kit is available from today at the Elkano store (10am to 8pm) and online. The Anoeta store opens tomorrow. Created by Joma, the design is a love letter to the iconic white and blue vertical stripes that have defined this club for generations.

Because some things are worth keeping. The blue and white stripes are not simply a colour scheme, they are a statement of identity. A way of living football. A thread that runs unbroken through the history of the club and its connection to Gipuzkoa and San Sebastián.

That idea sits at the very core of this first kit, designed for the 2026/27 season. Elegant, contemporary, and unmistakably Real Sociedad. The club's DNA drives every detail of the design, and that bond with the colours finds its most intimate expression inside the collar, where the words "Aurrera txuri-urdinak!" are inscribed, the battle cry woven into the fabric of our anthem.

The craftsmanship matches the ambition. The crest is rendered in satin silicone, lending texture and relief to the shirt, while the Joma logo integrates seamlessly into the overall design, a finishing touch that is both refined and considered.