Reale Seguros becomes the stadium’s name sponsor for the next six years.
Reale Seguros becomes the stadium’s name sponsor for the next six years.
Thus, it becomes the first insurance company to acquire naming rights for a football stadium in Spain.
Reale Seguros and Real Sociedad continue to enhance an agreement in which the name Reale will continue to be printed on the official kit. Through this agreement, Reale Seguros will become the first insurance company to acquire naming rights for a football stadium in Spain.
Ignacio Mariscal, Reale Seguros’ CEO, emphasised: “It truly is an honour for us to link our brand with such an important stadium as this. I would like to highlight the 7-year relationship of trust that we have always enjoyed with the executive team of the club. It reflects our commitment to the Basque Country and the province of Guipúzcoa, a priority zone for us. An institution like Real Sociedad is the ideal partner for us”.
Meanwhile, Jokin Aperribay, the Real Sociedad president, said: “This is very good news for Real Sociedad. I would like to highlight the importance of the alliance between Real Sociedad and Reale Seguros on this new phase of the stadium. Selling the naming rights of the stadium was a challenge for Real and we have overcome it thanks to Reale Seguros. Our 7-year partnership is a guarantee since we are linking the stadium to a reliable company which shares many of Real’s values and principles”.
Moreover, this agreement implies that Reale Seguros will enjoy a space in the stadium: the Reale Seguros lounge will be available for the city of San Sebastián and the province of Guipúzcoa. It will be used for a wide variety of non-sporting events including concerts or exhibitions.
The stadium’s remodeling works will be completed in the next few months. Consequently, the new Reale Seguros Stadium will become one of the most modern stadiums in Europe.