This week, Jokin Aperribay participated in conferences at Yale University and Columbia University, two of the best universities in the U.S. Under the heading “Leading with soul”, the president focused on the management model of the club and the investment opportunities the football industry offers.
The first meeting took place at the Greater New York Chamber of Commerce. Organized by LaLiga, the event also featured Boris Gartner, CEO of LaLiga North America. Later, the Yale School of Management (New Haven) hosted the President of Real Sociedad and his managing team Begoña Larzabal (Sales & Marketing Manager of Real Sociedad) and Imanol Ibarrondo (Emotional Structure of Real Sociedad). Next day, they attended Columbia University, where Jokin Aperribay delivered a speech at the forum of the University of New York.