Real Sociedad and Yasuda Group have signed a new agreement whereby both entities will continue to be associated for the next five seasons. Real and Yasuda have agreed on a redefinition of the framework agreement they signed for two years plus an optional year, not executing the optional year and extending the relationship for a further five years.
This new alliance will reinforce the club's goal of expansion in Japan and the Yasuda Group's need to continue to grow in Japan through Real Sociedad’s methodology. As part of the redefined agreement, the Yasuda brand will no longer appear on the club’s official shirt, and the partnership will now focus on the consolidation and development of a joint program for talent training, education, and player development that both institutions have already initiated in Japan.