Real Sociedad and Joma Sport have entered into a major strategic partnership that will see the international brand become the club’s official technical sponsor from July onwards. Through this agreement, both organisations begin a shared journey built around an innovative and ambitious project that fully reflects the values represented by Real Sociedad and Joma.
For over sixty years, Joma has established itself as a leading name in sports equipment, playing a part in many of Spanish sport’s greatest achievements. Competing alongside some of the world’s biggest brands, Joma has built its reputation through continuous development, innovation and the application of new technologies, while remaining true to a close, authentic and humble identity, deeply rooted in a strong work ethic.
From 1 July, Real Sociedad and Joma will join forces to lay the foundations of a strong, collaborative and forward-thinking relationship, driven by a shared commitment to excellence both on and off the pitch.
Statements from Jokin Aperribay
Club president Jokin Aperribay highlighted the importance of the agreement: “For Real Sociedad, it is a great source of satisfaction to have reached this agreement with a prestigious brand that successfully combines tradition and innovation. The club is coming off a period of success that we are confident will continue with the support of partners such as Joma. We aim for excellence, and Joma is an ideal partner to help us achieve that ambition.”
Statements from Alberto López, CEO of Joma
Alberto López, CEO of Joma Sport, stated: “At Joma, we remain committed to delivering the best possible product through constant technological advancement and a daily dedication to supporting those who give their all in their sport.”
“We are therefore delighted to partner with Real Sociedad and proud to accompany them on their journey in La Liga and European competitions. This agreement represents a significant step forward for Joma Sport in football, and it is an honour to become the club’s official technical sponsor. A commitment to excellence and the ambition to offer the very best are fundamental pillars of Joma’s philosophy, values we proudly share with Real Sociedad.”
About Joma Sport
Football has been at the heart of Joma since its beginnings. Following its foundation in 1965 by Fructuoso López, the brand quickly made its mark within the sport. In the 1980s, Joma expanded into teamwear, positioning itself at the forefront of technical innovation through the introduction of high-performance materials.
In the 1990s, Joma once again set new standards by leading the football footwear market and transforming the industry with the introduction of colour into football boots, breaking away from traditional conventions and leaving a legacy that remains today. Currently, Joma continues to hold the largest market share in teamwear in Spain.
From that point on, the brand embarked on a sustained expansion across major leagues and competitions, achieving notable success alongside its partner teams. Today, Joma is experiencing continued growth, sponsoring more than 300 professional teams and maintaining a presence in the world’s leading football competitions, including the World Cup.
This trajectory reflects Joma’s evolution in football, driven by innovation, performance and international growth.
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