La Real Sociedad and Finetwork have announced an agreement that sees the telecommunications operator brand become an official club sponsor for the 2021-22 season.
This partnership comes into force in a key year in which la Real finished fifth in the last league season and is currently playing the UEFA Europa League. Thus, the team will play in the new official kit, which also shows the sponsor Finetwork, for the match against RCD Mallorca which will be played at the Reale Arena on Saturday.
Under the concept #ConectadosconlaReal, this union between both entities arises with the aim of combining technology and passion based on values, that is, sharing the same way of being and understanding life and sport. Therefore, both entities will share interests and enrich themselves through the contributions of both brands. La Real Sociedad signs a partnership with an operator that supports sport and provides an alternative to telecommunications whereas Finetwork significantly expands their presence in the Basque Country.
Meanwhile, Manuel Hernández, CEO of Finetwork, declared: “This agreement is an important bet for Finetwork, for sport and for a historical club in Spanish football like la Real Sociedad. We both believe that by doing things differently and with a lot of effort, you will be able to reach the top and compete with the greatest".
The Real Sociedad president Jokin Aperribay highlighted the strength of this new relationship: “La Real Sociedad will proudly wear this new shirt both in LaLiga and in Europe as our agreement with Finetwork remains attentive to the same attitudes and values. In this way, the effort, perseverance and teamwork of both entities meet to achieve maximum success together”.