The renovation process of the Reale Arena began four years ago. Without a doubt, an state of the art and modern stadium should use emerging technologies and for this reason an overall review was needed. Here too, technology would play an integral role. The first stage of that process began with the ‘digital transformation’.
This stage that takes into consideration all club’s processes and data, is divided into four areas: relationship with fans, stadium and physical spaces, business processes and sports area. Striving for continuous improvement in the club, 40 projects have been carried out throughout this procedure.
The second stage started in 2019 and was named ‘digital innovation’. It is focused on a series of new initiatives for the club. The most important one brings together all these strategies and this is what we would like to present hereby: RS-KONEKTA.
The objective of RS-KONEKTA is to become a point of reference for the world of innovation and the world of football, both at local and international level. To connect is to cooperate and cooperation, curiosity and creativity will be the fundamental pillars of RS-KONEKTA. We will connect and collaborate in all the programs we have identified:
CONNECT with companies which will allow us to create new sources of income for Real Sociedad.
CONNECT with innovative suppliers to build plenty of success stories together with the club.
CONNECT with startups and investment funds for attracting support from new companies that offer solutions related to football in various areas: sport performance, health, retail and relationship with fans.
CONNECT with other innovation LABs both at local and international level.
CONNECT with The Sport Innovation Alliance (SIA), alliance which Real has been leading for a year. This collaboration is made up of 21 clubs from 21 countries that share ideas and experiences in the world of football.
Connection and cooperation are evolving differentiating features of the human being and also the most powerful action in this unique adventure which is innovation and that will put Real at the forefront.