Xabi Prieto joins Real Sociedad as institutional representative of the club. His role will involve supporting all areas of the club, including the business area where he will assist in the strategies of various business units, such as internationalization or club's sponsors alliances. He will also participate in programs and activities carried out by the social realm of the Foundation, as well as in the institutional representation of the club in its interactions with other sports or institutional entities. He will report functionally to the Presidency department.
A true legend of the club, Xabi Prieto stands among the five players in the history of Real Sociedad to have participated in over 500 official matches, precisely 532. His entire football career was dedicated to the club, and his farewell statement at the end of the 2017-2018 season expressed this deep connection: “My dream was not just to be a football player, my dream was to belong to la Real”.