Delving into Real’s method

The Eredivisie at the Reale Arena

This morning, first and second division club members of the The Eredivisie came to the Reale Arena in order to familiarize themselves with the activity of the club in various areas.

They will visit other LaLiga clubs during their trip but today, the 37-person KNVB delegation attended presentations by Andoni Iraola (director of Real Sociedad Fundazioa), Begoña Larzabal (commercial manager) and Juan Iraola (head of digital). The three of them explained the club’s methodology across all its strands and talked about the challenges that lie ahead.

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